Search Guide
How you phrase your question shapes what you hear back. These tips help you get better results.
Sentimentary reads, scores, and structures public opinion quotes so you don’t have to; why use Sentimentary instead of searching Google yourself. These six principles apply to every search, whether you’re researching a purchase or building a professional study.
Consumer Search Guide
Product research scenarios — pre-purchase evaluation, settling debates, comparing options.
Professional Search Guide
Research methodology — reproducibility, multi-region studies, before-and-after tracking.
What you type shapes what you get
Sentimentary adapts to how you naturally ask; different formats produce different, catered results.
- Search a brand or product name and you get focused reviews. When you search a specific name, Sentimentary looks for review and discussion threads where people evaluate that exact thing. Search a category instead and you get broader coverage across every option in that space. For example, if you want to know how people feel about Spotify, try searching “Spotify”; if you want the wider conversation about music streaming, search “music streaming services.”
- Name an audience and you get their perspective. Including a group like teachers, developers, or small business owners in your question narrows the results to that group’s opinions. For example, if you want to know how educators feel about AI in the classroom, try searching “what do teachers think about AI in education.”
- Name a place and you get local sentiment.Adding a city or region scopes the results to people in that area. Drop the location and you get the global conversation. For example, if you want to know how New Yorkers feel about housing costs, try searching “how do New Yorkers feel about rent prices.”
- Add a time reference and you get the current conversation. Including a year or timeframe returns recent takes. Leave it out and you get the full history. For example, if you want to know current attitudes toward remote work, try searching “what do people think about remote work in 2025.”
- Compare two options and you get side-by-side opinions. Putting two products or ideas in the same search returns threads where people discuss both at once; higher signal than searching each separately. For example, if you want to know which phone people prefer, try searching “iPhone vs Android.”
- Ask with feeling words and you get stronger opinions. Questions that include words like feel, dislike, love, or hate surface more emotionally charged samples. For example, if you want to hear criticism rather than general impressions, try searching “what do people dislike about ChatGPT.”
Go deeper
For product research scenarios (pre-purchase evaluation, settling debates, comparing options), see the Consumer Search Guide. For research methodology (reproducibility, multi-region studies, before-and-after tracking), see the Professional Search Guide.